Agent Content Calendar (Excel)

Four post types, a weekly rhythm and a batching plan that produces a month of content in one afternoon.

PropVid-Agent-Content-Calendar.xlsx Excel (.xlsx) · free · no email required · updated 29 August 2026

Most agent content calendars fail for the same reason: they are designed on a motivated Sunday and then require a motivated version of you every day afterwards.

This one is designed for the tired version. Four post types and nothing else, a fixed weekly rhythm, and a batching sheet that gets a month made in one afternoon — because deciding what to post is the expensive part, not making it.

It also tracks which post type actually produced enquiries. After three months the answer is usually surprising, and it usually says: fewer listings, more local.

What is in the file

A Calendar sheet, pre-filled with the four-type weekly rhythm across twelve weeks
The four post types explained — a property, something local, something useful, something human
A Batching plan sheet: the four-hour afternoon that produces a month
A Results sheet counting enquiries by post type, so the mix is adjusted by data rather than by feel
An ideas backlog sheet — the running list of client questions that never runs dry

The four types, and nothing else

A property — one listing, real price, one honest drawback. Something local — a rate movement, an infrastructure change, two societies compared. Something useful — carpet area, stamp duty, what to check in a society. Something human — you, a handover, a mistake you made.

Every idea you will ever have fits one of these, which means you never face a blank page — only a category.

The batching afternoon

Hour one: decide sixteen slots, one line each, and make nothing. Hour two: shoot everything, changing your shirt twice. Hour three: edit all of it in sequence. Hour four: captions and scheduling.

Leave two slots empty every month. Something will happen that is better than anything you planned, and if the calendar is full that content never gets made.

Measure the right thing

Not followers, not views. Enquiries, and which type produced them. Ask every enquirer how they found you — it costs nothing and it is the only honest attribution available.

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Questions

How often should an agent post?

Three or four times a week, sustained. Seven a week for a month followed by nothing is worse than three a week for a year — both for reach and for how you are perceived.

Can I really plan a month in one sitting?

Yes, and you should. Deciding is what drains you; making is comparatively quick. Separating the two is the entire trick.

What if I run out of ideas?

Use the backlog sheet. Every question a client asks goes in it immediately. A year of client questions is a year of content, and you know people want it because someone asked.

This is a working template, not legal, tax or financial advice. Requirements differ by state and by transaction — have a lawyer and a chartered accountant confirm anything that matters before you or a client rely on it.