Reels, listings and marketing that get enquiries
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
TikTok for Property Agents, and Why It Is Not Just Reels
The same vertical video performs differently here, because the audience arrived for something else entirely.
Marketing & contentThe Social Numbers That Lie to You
Reach, likes and follower growth are the three most watched metrics and the three least connected to enquiries.
Marketing & contentHiring a Photographer, or Doing It Yourself
The honest comparison, including the cases where an agent with a phone genuinely beats a professional.
Running your businessSaying No to an Overpriced Instruction
Taking a listing you cannot sell costs more than the listing you did not take. The arithmetic and the conversation.
Selling a propertyWhat to Do When a Listing Has Gone Stale
Weeks of nothing, a seller losing patience, and the temptation to just drop the price. There are three other levers first.
Marketing & contentLinkedIn for Property Agents: The Platform Nobody Bothers With
Low competition, buyers with money, and almost no agents posting. The reasons it is ignored are the reasons it works.
Sales & negotiationUnited Arab EmiratesSelling to a Buyer Who Will Never See the Property First
A large share of this market buys remotely, from another country, on the strength of video and a broker they have never met.
Buying a propertyUnited Arab EmiratesSelling Off-Plan in Dubai: What a Broker Should Check First
Off-plan is a large share of this market and the protections are real, but only if you know which ones apply.
Rentals & tenancyUnited Arab EmiratesEjari: Why the Tenancy Is Not Real Until It Is Registered
A signed lease in Dubai does surprisingly little on its own. Registration is what connects it to utilities, visas and the courts.
Running your businessUnited Arab EmiratesForms A, B and F: The Paperwork That Runs a Dubai Deal
Three standard forms carry a Dubai resale from instruction to transfer, and using them properly is most of the job.
Marketing & contentUnited Arab EmiratesThe Permit Number That Has to Be on Every Dubai Listing
Advertising property in Dubai requires a permit, and the number has to appear on the advert. Social posts are not exempt.
Marketing & contentUnited KingdomA Rightmove Listing That Actually Gets Viewings
Most UK buyers start in one place, sort by newest, and decide from a thumbnail and a price. Everything else is downstream of that.
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