Reels, listings and marketing that get enquiries
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
One Piece of Content, Nine Places: The Repurposing Loop
How a single site visit becomes a week of content across every channel, without the audience noticing repetition.
Buying a propertyTen Red Flags That Should Stop a Property Deal
Signals that a transaction is going to go wrong, and why 'we'll sort it after registration' never happens.
Marketing & contentSocial Proof for Agents: What to Show and What to Never Claim
Sold boards, numbers, reviews and case studies — the honest versions, and the claims that create legal and reputational risk.
Market & researchProperty Market Cycles: What an Agent Should Understand
The four phases, the indicators that lead them, and why agents who understand cycles give better advice than those who forecast prices.
Running your businessAgent Burnout Is a Structural Problem, Not a Willpower One
Why the job burns people out, and the boundaries that make it sustainable without costing business.
Lead generationThe Annual Call to Past Clients
The highest-return hour in an agent's year, what to say, and why almost nobody makes it.
Lead generationGetting Value From Property Portals Without Depending on Them
Portals own the lead, sell it several times, and rank you by spend. How to use them anyway, and what to build alongside.
Running your businessWhen to Hire Your First Person, and Who It Should Be
The bottleneck determines the role. Most agents hire a second agent when what they needed was an afternoon of admin help.
Reels & listing videoPhotographing a Small Flat Without Lying About It
How to make a compact space look its best while keeping the photos honest enough that the viewing does not disappoint.
Reels & listing videoWriting a Sixty-Second Property Script
A four-beat structure that fits a minute, plus how to write for the ear rather than the page.
Sales & negotiationThe Five Buyer Types and What Each One Actually Wants
First-timers, upgraders, investors, NRIs and downsizers need completely different conversations. Treating them the same is why deals stall.
Buying a propertyBuying Into a Society That May Redevelop
What redevelopment means for an owner, the risks buyers underestimate, and the questions to ask before purchasing in an ageing building.
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