Guides that work in any market
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
TikTok for Property Agents, and Why It Is Not Just Reels
The same vertical video performs differently here, because the audience arrived for something else entirely.
Marketing & contentThe Social Numbers That Lie to You
Reach, likes and follower growth are the three most watched metrics and the three least connected to enquiries.
Marketing & contentHiring a Photographer, or Doing It Yourself
The honest comparison, including the cases where an agent with a phone beats a professional.
Running your businessSaying No to an Overpriced Instruction
Taking a listing you cannot sell costs more than the listing you did not take. The arithmetic and the conversation.
Selling a propertyWhat to Do When a Listing Has Gone Stale
Weeks of nothing, a seller losing patience, and the temptation to just drop the price. There are three other levers first.
Marketing & contentLinkedIn for Property Agents: The Platform Nobody Bothers With
Low competition, buyers with money, and almost no agents posting. The reasons it is ignored are the reasons it works.
Reels & listing videoThe Thumbnail Decides Whether the Video Is Watched
On YouTube and on a portal listing, the still frame does more work than the sixty seconds behind it.
Reels & listing videoSubtitles: The Setting That Doubles Watch Time
Most property video is watched on mute. What the subtitles should say, how large, and where they must never sit.
Reels & listing videoRecording a Voiceover That Does Not Sound Like an Advert
Where to record, what to say, and why reading a written script aloud is the mistake almost every agent makes.
Reels & listing videoShooting Once for Both Vertical and Horizontal
Reels need 9:16, portals and YouTube need 16:9. How to shoot a single walkthrough that survives both crops.
Reels & listing videoThe B-Roll That Makes a Property Video Look Produced
Eight cutaway shots, each under two seconds, that turn a walkthrough into something a viewer finishes.
Reels & listing videoFilming Commercial Space for a Buyer Doing Maths
A commercial viewer is not imagining a life in the space. They are counting frontage, footfall, floor plate and fit-out cost.
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