Marketing & content
11 guides on marketing & content.
One Piece of Content, Nine Places: The Repurposing Loop
How a single site visit becomes a week of content across every channel, without the audience noticing repetition.
Marketing & contentSocial Proof for Agents: What to Show and What to Never Claim
Sold boards, numbers, reviews and case studies — the honest versions, and the claims that create legal and reputational risk.
Marketing & contentVisual Consistency: Why Your Posts Should Look Like They Came From One Person
Three fonts, two colours and one layout — the minimum system that makes an agent's content recognisable in a feed.
Marketing & contentThirty Property Content Ideas You Can Film This Week
A list to work through when the calendar says post and the head says nothing. Grouped by how long each takes.
Marketing & contentThe Photos of Yourself Every Agent Needs
Six shots, one afternoon, no studio — and what makes an agent photo work or feel fake.
Marketing & contentEmail for Property Agents: Small List, High Value
Why a 200-person email list can outperform a 5,000-follower Instagram account, and what to actually send.
Marketing & contentThe Order Your Listing Photos Should Be In
The first image decides the click, the next four decide the enquiry, and most agents upload in the order they shot.
Marketing & contentWhat an Agent Website Actually Needs (and What It Does Not)
Six pages, three jobs, and the features agents pay for that produce nothing.
Marketing & contentHow to Write a Listing Description Buyers Finish Reading
Structure, the words to delete, and why including a drawback increases enquiries rather than reducing them.
Marketing & contentGetting Client Reviews That Actually Persuade Someone
When to ask, what to ask for, and why the five-star line saying 'very professional' does almost nothing.
Marketing & contentA Content Calendar an Agent Can Actually Keep
Four post types, a weekly rhythm, and a batching method that produces a month of content in one afternoon.
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