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Marketing & content

22 guides on marketing & content.

The same vertical video performs differently here, because the audience arrived for something else entirely.

Reach, likes and follower growth are the three most watched metrics and the three least connected to enquiries.

The honest comparison, including the cases where an agent with a phone genuinely beats a professional.

Low competition, buyers with money, and almost no agents posting. The reasons it is ignored are the reasons it works.

Advertising property in Dubai requires a permit, and the number has to appear on the advert. Social posts are not exempt.

Most UK buyers start in one place, sort by newest, and decide from a thumbnail and a price. Everything else is downstream of that.

You need a valid EPC commissioned before you market a property, and the rating has to appear in the particulars. Both parts get skipped.

Trading Standards guidance moved a long list of facts from "ask us" to "must be on the advert". Most particulars are still behind.

Your listing goes to a dozen sites automatically. Most of them treat your video very differently from how you uploaded it.

Watermarks, contact details, virtual staging and drone footage all have MLS rules, and the rules are local.

Almost no fair housing violation in marketing is intentional. Most of them are a word in a caption or a choice about who appears on camera.

How a single site visit becomes a week of content across every channel, without the audience noticing repetition.

1,094 real-estate templates, AI scripts and voiceover, your logo and phone on every export. Free to start — 3 posts and 2 reels a month, no card.