Guides for agents in the United States
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
The Buyer Agency Agreement Conversation, Now That It Is Required
Agents who explain the agreement plainly are winning buyers from agents who apologise for it.
Marketing & contentUnited StatesMLS Photo and Video Rules Agents Discover After the Fine
Watermarks, contact details, virtual staging and drone footage all have MLS rules, and the rules are local.
Marketing & contentUnited StatesFair Housing and Your Listing Video: The Lines Agents Cross by Accident
Almost no fair housing violation in marketing is intentional. Most of them are a word in a caption or a choice about who appears on camera.
Reels & listing videoThe Thumbnail Decides Whether the Video Is Watched
On YouTube and on a portal listing, the still frame does more work than the sixty seconds behind it.
Reels & listing videoSubtitles: The Setting That Doubles Watch Time
Most property video is watched on mute. What the subtitles should say, how large, and where they must never sit.
Reels & listing videoRecording a Voiceover That Does Not Sound Like an Advert
Where to record, what to say, and why reading a written script aloud is the mistake almost every agent makes.
Reels & listing videoShooting Once for Both Vertical and Horizontal
Reels need 9:16, portals and YouTube need 16:9. How to shoot a single walkthrough that survives both crops.
Reels & listing videoThe B-Roll That Makes a Property Video Look Produced
Eight cutaway shots, each under two seconds, that turn a walkthrough into something a viewer finishes.
Reels & listing videoFilming Commercial Space for a Buyer Doing Maths
A commercial viewer is not imagining a life in the space. They are counting frontage, footfall, floor plate and fit-out cost.
Reels & listing videoFilming a Plot When There Is Nothing to Film
A plot is an empty rectangle. The video has to sell the access, the boundary and the orientation instead.
Reels & listing videoFilming a Flat Where Someone Still Lives
What to move, what to leave, what must never reach the camera, and how to ask for the access you need.
Reels & listing videoFilming an Empty Flat Without It Looking Cold
Empty rooms read smaller and sadder on camera than they do in person. The framing, movement and sequencing that fix it.
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