Guides for agents in the United Kingdom
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
A Rightmove Listing That Actually Gets Viewings
Most UK buyers start in one place, sort by newest, and decide from a thumbnail and a price. Everything else is downstream of that.
Running your businessUnited KingdomAnti-Money Laundering Checks Without Losing the Client
Estate agents are supervised for AML and the obligations bite earlier than most agents think.
Buying a propertyUnited KingdomThe Leasehold Questions Every Agent Should Be Able to Answer
Lease length, ground rent, service charge and the freeholder. Get these wrong and the sale falls through at survey.
Marketing & contentUnited KingdomThe EPC Rule Agents Break Every Week
You need a valid EPC commissioned before you market a property, and the rating has to appear in the particulars. Both parts get skipped.
Marketing & contentUnited KingdomMaterial Information: What Must Now Be on the Listing
Trading Standards guidance moved a long list of facts from "ask us" to "must be on the advert". Most particulars are still behind.
Reels & listing videoThe Thumbnail Decides Whether the Video Is Watched
On YouTube and on a portal listing, the still frame does more work than the sixty seconds behind it.
Reels & listing videoSubtitles: The Setting That Doubles Watch Time
Most property video is watched on mute. What the subtitles should say, how large, and where they must never sit.
Reels & listing videoRecording a Voiceover That Does Not Sound Like an Advert
Where to record, what to say, and why reading a written script aloud is the mistake almost every agent makes.
Reels & listing videoShooting Once for Both Vertical and Horizontal
Reels need 9:16, portals and YouTube need 16:9. How to shoot a single walkthrough that survives both crops.
Reels & listing videoThe B-Roll That Makes a Property Video Look Produced
Eight cutaway shots, each under two seconds, that turn a walkthrough into something a viewer finishes.
Reels & listing videoFilming Commercial Space for a Buyer Doing Maths
A commercial viewer is not imagining a life in the space. They are counting frontage, footfall, floor plate and fit-out cost.
Reels & listing videoFilming a Plot When There Is Nothing to Film
A plot is an empty rectangle. The video has to sell the access, the boundary and the orientation instead.
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