Guides for agents in the United Arab Emirates
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Selling to a Buyer Who Will Never See the Property First
A large share of this market buys remotely, from another country, on the strength of video and a broker they have never met.
Buying a propertyUnited Arab EmiratesSelling Off-Plan in Dubai: What a Broker Should Check First
Off-plan is a large share of this market and the protections are real, but only if you know which ones apply.
Rentals & tenancyUnited Arab EmiratesEjari: Why the Tenancy Is Not Real Until It Is Registered
A signed lease in Dubai does surprisingly little on its own. Registration is what connects it to utilities, visas and the courts.
Running your businessUnited Arab EmiratesForms A, B and F: The Paperwork That Runs a Dubai Deal
Three standard forms carry a Dubai resale from instruction to transfer, and using them properly is most of the job.
Marketing & contentUnited Arab EmiratesThe Permit Number That Has to Be on Every Dubai Listing
Advertising property in Dubai requires a permit, and the number has to appear on the advert. Social posts are not exempt.
Reels & listing videoThe Thumbnail Decides Whether the Video Is Watched
On YouTube and on a portal listing, the still frame does more work than the sixty seconds behind it.
Reels & listing videoSubtitles: The Setting That Doubles Watch Time
Most property video is watched on mute. What the subtitles should say, how large, and where they must never sit.
Reels & listing videoRecording a Voiceover That Does Not Sound Like an Advert
Where to record, what to say, and why reading a written script aloud is the mistake almost every agent makes.
Reels & listing videoShooting Once for Both Vertical and Horizontal
Reels need 9:16, portals and YouTube need 16:9. How to shoot a single walkthrough that survives both crops.
Reels & listing videoThe B-Roll That Makes a Property Video Look Produced
Eight cutaway shots, each under two seconds, that turn a walkthrough into something a viewer finishes.
Reels & listing videoFilming Commercial Space for a Buyer Doing Maths
A commercial viewer is not imagining a life in the space. They are counting frontage, footfall, floor plate and fit-out cost.
Reels & listing videoFilming a Plot When There Is Nothing to Film
A plot is an empty rectangle. The video has to sell the access, the boundary and the orientation instead.
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