Lead generation
15 guides on lead generation.
Texting Leads Without Breaking the TCPA
Texting is how buyers want to talk. It is also the fastest route to a statutory damages claim if you get consent wrong.
Lead generationIndiaThe Annual Call to Past Clients
The highest-return hour in an agent's year, what to say, and why almost nobody makes it.
Lead generationGetting Value From Property Portals Without Depending on Them
Portals own the lead, sell it several times, and rank you by spend. How to use them anyway, and what to build alongside.
Lead generationIndiaReferral Partnerships That Actually Send You Business
Which local professionals are worth building relationships with, what to offer them, and why most agent networking produces nothing.
Lead generationIndiaFacebook and Instagram Ads for Property: A Small Budget That Works
Targeting, creative, and what a realistic cost per enquiry looks like when you are spending a few thousand rupees, not lakhs.
Lead generationIndiaCold Calling for Agents: The Version That Is Not Awful
Who to call, what to open with, and the rules that keep it lawful and tolerable for everyone involved.
Lead generationIndiaWhatsApp for Property Agents: Broadcasts, Groups and the Line You Should Not Cross
WhatsApp is where Indian property deals actually happen. How to use broadcasts, catalogues and status without getting your number blocked.
Lead generationThe Five Questions That Qualify a Property Lead
How to find out quickly whether an enquiry is real, without interrogating someone who just wanted to know the price.
Lead generationIndiaWhat Makes a Property Page Convert
The elements a single-property page needs to turn a visitor into an enquiry — order, detail, trust signals and the one thing most pages get wrong.
Lead generationIndiaSEO for Property Agents: What Is Worth Doing and What Is Not
Search still sends the highest-intent property leads. The handful of SEO actions that matter for an individual agent, and the ones that waste months.
Lead generationIndiaLead Magnets That Work for Property Agents
What to offer in exchange for a phone number — the formats buyers and sellers actually want, and the ones that collect emails nobody uses.
Lead generationIndiaShould a Property Agent Send a Newsletter? What Actually Gets Opened
Email is unfashionable and quietly effective for agents. What to send, how often, and the list-building that makes it worth doing.
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