Running your business
11 guides on running your business.
Agent Burnout Is a Structural Problem, Not a Willpower One
Why the job burns people out, and the boundaries that make it sustainable without costing business.
Running your businessWhen to Hire Your First Person, and Who It Should Be
The bottleneck determines the role. Most agents hire a second agent when what they needed was an afternoon of admin help.
Running your businessWhat Changes Between Year One and Year Three as an Agent
The shift from chasing every lead to being called, and the work in year one that makes year three possible.
Running your businessHow to Be Different From Every Other Agent in Your Area
Not a slogan. Five specific behaviours that almost no agent does, each of which is visible to a client within one week.
Running your businessThe Six Numbers an Agent Should Track Every Month
Not followers, not views. The metrics that predict next quarter's income and tell you what to change.
Running your businessNine Mistakes Agents Make in Their First Year
The errors that are obvious in hindsight and invisible at the time, from people who made them.
Running your businessWhere an Agent's Week Actually Goes, and How to Get It Back
The four activities that produce income, the ones that feel productive and are not, and a weekly structure that protects the difference.
Running your businessWhat to Do When the Market Slows
Where the work goes when enquiries dry up, and the seller conversation that has to happen in week six.
Running your businessDefending Your Brokerage Without Discounting
What to say when a client asks you to cut your fee, and how to structure the conversation so it does not come up at the wrong moment.
Running your businessPersonal Brand for Property Agents Without the Cringe
You do not need a slogan, a suit photo, or a catchphrase. You need to be known for something specific by a small number of people.
Running your businessThe Simplest CRM That Actually Works for a Solo Agent
Most agents either use no system or an expensive one they abandon in six weeks. Here is the minimum that survives contact with a real week.
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