Guides that work in any market
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Visual Consistency: Why Your Posts Should Look Like They Came From One Person
Three fonts, two colours and one layout — the minimum system that makes an agent's content recognisable in a feed.
Selling a propertyExclusive Mandate or Open Listing? The Honest Comparison
What a seller actually gains and loses with each, and how an agent should ask for exclusivity without overpromising.
Running your businessWhat Changes Between Year One and Year Three as an Agent
The shift from chasing every lead to being called, and the work in year one that makes year three possible.
Running your businessThe Six Numbers an Agent Should Track Every Month
Not followers, not views. The metrics that predict next quarter's income and tell you what to change.
Marketing & contentThe Photos of Yourself Every Agent Needs
Six shots, one afternoon, no studio — and what makes an agent photo work or feel fake.
Reels & listing videoWhy Your Property Reels Are Not Working
Seven diagnosable reasons a reel underperforms, and which metric tells you which one you have.
Marketing & contentThe Order Your Listing Photos Should Be In
The first image decides the click, the next four decide the enquiry, and most agents upload in the order they shot.
Running your businessWhere an Agent's Week Actually Goes, and How to Get It Back
The four activities that produce income, the ones that feel productive and are not, and a weekly structure that protects the difference.
Reels & listing videoA Property Video Editing Workflow That Takes Twenty Minutes
The order of operations that turns twenty clips into a finished reel without three hours disappearing.
Running your businessThe Simplest CRM That Actually Works for a Solo Agent
Most agents either use no system or an expensive one they abandon in six weeks. Here is the minimum that survives contact with a real week.
Reels & listing videoProperty Photography With a Phone: The Rules That Matter
Eight practical rules for shooting a flat on a phone so the photos represent the property honestly and still look good.
Lead generationThe Five Questions That Qualify a Property Lead
How to find out quickly whether an enquiry is real, without interrogating someone who just wanted to know the price.
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