Reels, listings and marketing that get enquiries
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Anti-Money Laundering Checks Without Losing the Client
Estate agents are supervised for AML and the obligations bite earlier than most agents think.
Buying a propertyUnited KingdomThe Leasehold Questions Every Agent Should Be Able to Answer
Lease length, ground rent, service charge and the freeholder. Get these wrong and the sale falls through at survey.
Marketing & contentUnited KingdomThe EPC Rule Agents Break Every Week
You need a valid EPC commissioned before you market a property, and the rating has to appear in the particulars. Both parts get skipped.
Marketing & contentUnited KingdomMaterial Information: What Must Now Be on the Listing
Trading Standards guidance moved a long list of facts from "ask us" to "must be on the advert". Most particulars are still behind.
Marketing & contentUnited StatesWhat Happens to Your Video After the MLS Syndicates It
Your listing goes to a dozen sites automatically. Most of them treat your video very differently from how you uploaded it.
Lead generationUnited StatesTexting Leads Without Breaking the TCPA
Texting is how buyers want to talk. It is also the fastest route to a statutory damages claim if you get consent wrong.
Sales & negotiationUnited StatesThe Buyer Agency Agreement Conversation, Now That It Is Required
Agents who explain the agreement plainly are winning buyers from agents who apologise for it.
Marketing & contentUnited StatesMLS Photo and Video Rules Agents Discover After the Fine
Watermarks, contact details, virtual staging and drone footage all have MLS rules, and the rules are local.
Marketing & contentUnited StatesFair Housing and Your Listing Video: The Lines Agents Cross by Accident
Almost no fair housing violation in marketing is intentional. Most of them are a word in a caption or a choice about who appears on camera.
Buying a propertyIndiaHow a RERA Complaint Actually Works
Buyers ask what RERA can do for them. The honest answer is specific, and knowing it makes you the useful person in the room.
Buying a propertyIndiaKhata, Mutation and the Record Nobody Updates
The sale deed makes you the owner. The municipal record still says otherwise until somebody does the paperwork.
Buying a propertyIndiaWhen a Seller Turns Up With a Power of Attorney
POA sales are normal, and they are also where a large share of property fraud happens. How to tell one from the other.
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