Reels, listings and marketing that get enquiries
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Visual Consistency: Why Your Posts Should Look Like They Came From One Person
Three fonts, two colours and one layout — the minimum system that makes an agent's content recognisable in a feed.
Selling a propertyHow to Reduce a Price Without Signalling Desperation
When to cut, by how much, and how to present a reduction so it creates urgency instead of inviting lowballs.
Selling a propertyExclusive Mandate or Open Listing? The Honest Comparison
What a seller actually gains and loses with each, and how an agent should ask for exclusivity without overpromising.
Running your businessWhat Changes Between Year One and Year Three as an Agent
The shift from chasing every lead to being called, and the work in year one that makes year three possible.
Running your businessHow to Be Different From Every Other Agent in Your Area
Not a slogan. Five specific behaviours that almost no agent does, each of which is visible to a client within one week.
Buying a propertyHandover Day: The Checklist That Prevents the Angry Call in Week Two
What to check, photograph and collect at possession, and the transfers buyers forget until something stops working.
Running your businessThe Six Numbers an Agent Should Track Every Month
Not followers, not views. The metrics that predict next quarter's income and tell you what to change.
Marketing & contentThirty Property Content Ideas You Can Film This Week
A list to work through when the calendar says post and the head says nothing. Grouped by how long each takes.
Sales & negotiationWhat to Say on the First Call With a New Lead
A structure for the four minutes that decide whether an enquiry becomes a client, without sounding like a script.
Marketing & contentThe Photos of Yourself Every Agent Needs
Six shots, one afternoon, no studio — and what makes an agent photo work or feel fake.
Sales & negotiationNegotiating a Property Price: What Works and What Just Annoys People
Anchoring, information, patience and the tactics that lose deals — from the perspective of an agent standing in the middle.
Buying a propertyBuy or Rent? The Calculation, Not the Argument
The numbers that decide it, the assumptions that drive the answer, and the situations where renting is clearly right.
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