Thirty Property Content Ideas You Can Film This Week
A list to work through when the calendar says post and the head says nothing. Grouped by how long each takes.
The hard part is never the filming. It is deciding. Work down this list.
Under five minutes
- A price update for one society — what sold, at what rate
- One thing to check before paying a token amount
- Carpet vs super built-up, explained in forty seconds
- The question you were asked most this week, answered
- A photo of a document with the one line that matters circled
- Your honest take on a locality's rates right now
- Three things nobody tells first-time buyers
- A poll: which would you choose, higher floor or bigger balcony?
- The mistake you saw a buyer make this week (anonymised)
- A screenshot of a market number, with your interpretation
Fifteen to thirty minutes
- A walkthrough of one property, twenty to forty seconds
- "What ₹70 lakh buys in [locality] this month"
- Two flats, same budget, different trade-offs
- A society tour — lobby, garden, parking, lift
- The view from a balcony at the time of day it matters
- Before and after a renovation, if you can get the images
- The registry process in five steps
- What the maintenance charge actually covers
- A read of one listing description, with what is missing
- Your desk, your week, what you are working on
An hour or more
- A full locality guide — schools, roads, rates, what is coming
- A comparison of three societies in one area
- A client handover, with permission
- An interview with a home loan advisor
- An interview with a society secretary about what residents complain about
- A day in your life, honestly, including the parts that are not glamorous
- A property that did not sell, and why
- A market review for the quarter, with your own transaction data
- An interior designer walking through what they would change
- Answering a stack of DMs on camera, in one sitting
The rule for picking
Ask which of these you could make that nobody else in your city could make. Those are the ones worth doing.
A generic explainer about home loans could come from anywhere. Your own transaction data for a specific society could not, and it is what makes people follow you rather than a national account.
Keep a running list
Every client question goes into a note on your phone, immediately. Within a month you will have thirty ideas that you know people want, because a real person asked for each one.
That note is worth more than any content calendar template, because it is generated by your actual market rather than by someone else's.
The batching reminder
Pick eight from this list, film them all in one afternoon, and you have a month. The deciding was the expensive part and you have just done it for free.
Make the reel in under two minutes
1,094 real-estate templates, AI scripts and voiceover, your logo and phone on every export. Free to start — 3 posts and 2 reels a month, no card.
Try PropVid free See all 1,094 templatesFrequently asked questions
How do I avoid running out of ideas?
Keep a note on your phone and add to it every time a client asks a question. A year of client questions is a year of content, and it is content you know people want because someone asked for it.
Should I reuse ideas?
Yes. Most of your audience did not see the first version, and your understanding of the topic improves. Reposting a good explainer every six months is normal practice, not laziness.
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