Reels, listings and marketing that get enquiries

Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.

Running your business

Where an Agent's Week Actually Goes, and How to Get It Back

The four activities that produce income, the ones that feel productive and are not, and a weekly structure that protects the difference.

5 June 2026 · 2 min read
Buying a property

Property Tax and Society Dues: The Recurring Costs Buyers Forget

What owners actually pay every year beyond the EMI, and the dues that transfer with the flat if you do not check.

2 June 2026 · 2 min read
Investment & yield

Rental Yield: Gross, Net, and Why the Difference Matters

How to calculate what a property actually returns after everything, and the costs that quietly halve the headline number.

29 May 2026 · 2 min read
Commercial property

Commercial Property for Residential Agents: What Is Different

Yields, lease structures, tenant quality and the diligence that has no residential equivalent.

25 May 2026 · 2 min read
Running your business

What to Do When the Market Slows

Where the work goes when enquiries dry up, and the seller conversation that has to happen in week six.

21 May 2026 · 2 min read
Marketing & content

What an Agent Website Actually Needs (and What It Does Not)

Six pages, three jobs, and the features agents pay for that produce nothing.

17 May 2026 · 2 min read
Marketing & content

How to Write a Listing Description Buyers Finish Reading

Structure, the words to delete, and why including a drawback increases enquiries rather than reducing them.

13 May 2026 · 2 min read
Lead generation

Facebook and Instagram Ads for Property: A Small Budget That Works

Targeting, creative, and what a realistic cost per enquiry looks like when you are spending a few thousand rupees, not lakhs.

9 May 2026 · 2 min read
Buying a property

The First-Time Buyer Conversation: What to Cover in the First Meeting

Nine things a first-time buyer does not know that they need to know before they see a single property.

5 May 2026 · 2 min read
Reels & listing video

A Property Video Editing Workflow That Takes Twenty Minutes

The order of operations that turns twenty clips into a finished reel without three hours disappearing.

1 May 2026 · 2 min read
Sales & negotiation

Vastu in Property Marketing: How to Handle It Honestly

A large share of Indian buyers care about vastu. How to address it factually without making claims you cannot support.

27 April 2026 · 2 min read
Lead generation

Cold Calling for Agents: The Version That Is Not Awful

Who to call, what to open with, and the rules that keep it lawful and tolerable for everyone involved.

23 April 2026 · 2 min read

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