Guides for agents in India
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Writing a Sixty-Second Property Script
A four-beat structure that fits a minute, plus how to write for the ear rather than the page.
Sales & negotiationIndiaThe Five Buyer Types and What Each One Actually Wants
First-timers, upgraders, investors, NRIs and downsizers need completely different conversations. Treating them the same is why deals stall.
Buying a propertyIndiaBuying Into a Society That May Redevelop
What redevelopment means for an owner, the risks buyers underestimate, and the questions to ask before purchasing in an ageing building.
Selling a propertyIndiaHow to Reduce a Price Without Signalling Desperation
When to cut, by how much, and how to present a reduction so it creates urgency instead of inviting lowballs.
Running your businessIndiaHow to Be Different From Every Other Agent in Your Area
Not a slogan. Five specific behaviours that almost no agent does, each of which is visible to a client within one week.
Buying a propertyIndiaHandover Day: The Checklist That Prevents the Angry Call in Week Two
What to check, photograph and collect at possession, and the transfers buyers forget until something stops working.
Marketing & contentIndiaThirty Property Content Ideas You Can Film This Week
A list to work through when the calendar says post and the head says nothing. Grouped by how long each takes.
Sales & negotiationIndiaWhat to Say on the First Call With a New Lead
A structure for the four minutes that decide whether an enquiry becomes a client, without sounding like a script.
Sales & negotiationIndiaNegotiating a Property Price: What Works and What Just Annoys People
Anchoring, information, patience and the tactics that lose deals, from the perspective of an agent standing in the middle.
Buying a propertyIndiaBuy or Rent? The Calculation, Not the Argument
The numbers that decide it, the assumptions that drive the answer, and the situations where renting is clearly right.
Rentals & tenancyIndiaRent Agreements: The Clauses That Cause Every Dispute
Deposit, lock-in, notice, maintenance and repairs: the five clauses that decide whether a tenancy ends cleanly.
Market & researchIndiaHow to Actually Research a Locality's Property Market
Where the real numbers come from, why portal asking prices mislead, and how to build a rate picture you can defend.
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