Guides for agents in India
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
How to Be Different From Every Other Agent in Your Area
Not a slogan. Five specific behaviours that almost no agent does, each of which is visible to a client within one week.
Buying a propertyIndiaHandover Day: The Checklist That Prevents the Angry Call in Week Two
What to check, photograph and collect at possession, and the transfers buyers forget until something stops working.
Marketing & contentIndiaThirty Property Content Ideas You Can Film This Week
A list to work through when the calendar says post and the head says nothing. Grouped by how long each takes.
Sales & negotiationIndiaWhat to Say on the First Call With a New Lead
A structure for the four minutes that decide whether an enquiry becomes a client, without sounding like a script.
Sales & negotiationIndiaNegotiating a Property Price: What Works and What Just Annoys People
Anchoring, information, patience and the tactics that lose deals — from the perspective of an agent standing in the middle.
Buying a propertyIndiaBuy or Rent? The Calculation, Not the Argument
The numbers that decide it, the assumptions that drive the answer, and the situations where renting is clearly right.
Rentals & tenancyIndiaRent Agreements: The Clauses That Cause Every Dispute
Deposit, lock-in, notice, maintenance and repairs — the five clauses that decide whether a tenancy ends cleanly.
Market & researchIndiaHow to Actually Research a Locality's Property Market
Where the real numbers come from, why portal asking prices mislead, and how to build a rate picture you can defend.
Running your businessIndiaNine Mistakes Agents Make in Their First Year
The errors that are obvious in hindsight and invisible at the time, from people who made them.
Marketing & contentIndiaEmail for Property Agents: Small List, High Value
Why a 200-person email list can outperform a 5,000-follower Instagram account, and what to actually send.
Buying a propertyIndiaThe Property Document Checklist for a Resale Flat
The papers that must exist before money moves, what each one proves, and the ones agents skip.
Sales & negotiationIndiaHow to Show a Property: What to Say and When to Say Nothing
The most common mistake at a viewing is talking. A structure for the twenty minutes that decides the deal.
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