Reels, listings and marketing that get enquiries

Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.

Sales & negotiation

Do Open Houses Work in India? What to Do Instead

The American open house rarely translates. Here is the format that does work in Indian societies, and how to run it.

3 March 2026 · 2 min read
Running your business

The Simplest CRM That Actually Works for a Solo Agent

Most agents either use no system or an expensive one they abandon in six weeks. Here is the minimum that survives contact with a real week.

27 February 2026 · 2 min read
Reels & listing video

The First Three Seconds: Why Most Property Reels Are Lost Before They Start

Retention is decided almost immediately. Ten hook patterns that work for property, and the four openings that guarantee a scroll.

23 February 2026 · 2 min read
Reels & listing video

Property Photography With a Phone: The Rules That Matter

Eight practical rules for shooting a flat on a phone so the photos represent the property honestly and still look good.

19 February 2026 · 2 min read
Lead generation

WhatsApp for Property Agents: Broadcasts, Groups and the Line You Should Not Cross

WhatsApp is where Indian property deals actually happen. How to use broadcasts, catalogues and status without getting your number blocked.

15 February 2026 · 2 min read
Lead generation

The Five Questions That Qualify a Property Lead

How to find out quickly whether an enquiry is real, without interrogating someone who just wanted to know the price.

12 February 2026 · 2 min read
AI & scripts

Using AI for Property Descriptions Without Producing Slop

Where AI genuinely saves an agent time on listing copy, what it consistently gets wrong, and the facts you must never let it invent.

8 February 2026 · 2 min read
Instagram for agents

Getting Your First 1,000 Followers as a Property Agent

Why follower count matters less than local relevance, and a realistic path to an audience that could actually buy from you.

4 February 2026 · 2 min read
Instagram for agents

Writing an Instagram Bio That Turns Visitors Into Enquiries

The name field, the 150 characters and the link — how each should be set up so a profile visit becomes a message.

31 January 2026 · 2 min read
Instagram for agents

Instagram Stories for Agents: The Daily Habit That Builds Familiarity

Stories do a job reels cannot — keeping you present with people who already follow you. What to post daily, and the stickers that actually produce replies.

27 January 2026 · 3 min read
Reels & listing video

Filming and Photographing Property in Bad Light

North-facing flats, monsoon afternoons and evening viewings. Practical fixes for shooting property when the light is against you.

23 January 2026 · 2 min read
Reels & listing video

Drone Footage for Property: When It Is Worth It and When It Is Not

Aerial footage helps some listings and wastes money on others. Which properties justify it, what shots to get, and the Indian rules on flying.

19 January 2026 · 2 min read

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