Guides for agents in India
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Selling a Tenanted Flat Without Losing the Tenant or the Buyer
Viewings, notice, buyer types and the disclosure that prevents the deal collapsing two days before registry.
Running your businessIndiaPersonal Brand for Property Agents Without the Cringe
You do not need a slogan, a suit photo, or a catchphrase. You need to be known for something specific by a small number of people.
Buying a propertyIndiaTwelve Things to Check in a Society Before You Buy a Flat In It
The flat is fine. The society is what you actually live in. A practical walk-through checklist for the visit.
Buying a propertyIndiaUnder Construction vs Ready to Move: The Real Trade-Off
Price, GST, risk, rent overlap and possession delay: a straight comparison of the two choices every buyer faces.
Buying a propertyIndiaCarpet, Built-Up and Super Built-Up: The Number That Decides What You Are Buying
Why two flats advertised at the same square footage can differ by hundreds of usable feet, and how RERA changed what must be disclosed.
Buying a propertyIndiaHome Loan Basics Every Agent Should Be Able to Explain
Eligibility, LTV, FOIR, fixed vs floating and the costs buyers never budget for: explained the way an agent needs to explain them.
Sales & negotiationIndiaDo Open Houses Work in India? What to Do Instead
The American open house rarely translates. Here is the format that does work in Indian societies, and how to run it.
Reels & listing videoIndiaThe First Three Seconds: Why Most Property Reels Are Lost Before They Start
Retention is decided almost immediately. Ten hook patterns that work for property, and the four openings that guarantee a scroll.
Lead generationIndiaWhatsApp for Property Agents: Broadcasts, Groups and the Line You Should Not Cross
WhatsApp is where Indian property deals actually happen. How to use broadcasts, catalogues and status without getting your number blocked.
AI & scriptsIndiaUsing AI for Property Descriptions Without Producing Slop
Where AI saves an agent time on listing copy, what it consistently gets wrong, and the facts you must never let it invent.
Instagram for agentsIndiaWriting an Instagram Bio That Turns Visitors Into Enquiries
The name field, the 150 characters and the link: how each should be set up so a profile visit becomes a message.
Instagram for agentsIndiaInstagram Stories for Agents: The Daily Habit That Builds Familiarity
Stories do a job reels cannot: keeping you present with people who already follow you. What to post daily, and the stickers that actually produce replies.
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