Guides for agents in India
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
Carpet, Built-Up and Super Built-Up: The Number That Decides What You Are Buying
Why two flats advertised at the same square footage can differ by hundreds of usable feet, and how RERA changed what must be disclosed.
Buying a propertyIndiaHome Loan Basics Every Agent Should Be Able to Explain
Eligibility, LTV, FOIR, fixed vs floating and the costs buyers never budget for — explained the way an agent needs to explain them.
Sales & negotiationIndiaDo Open Houses Work in India? What to Do Instead
The American open house rarely translates. Here is the format that does work in Indian societies, and how to run it.
Reels & listing videoIndiaThe First Three Seconds: Why Most Property Reels Are Lost Before They Start
Retention is decided almost immediately. Ten hook patterns that work for property, and the four openings that guarantee a scroll.
Lead generationIndiaWhatsApp for Property Agents: Broadcasts, Groups and the Line You Should Not Cross
WhatsApp is where Indian property deals actually happen. How to use broadcasts, catalogues and status without getting your number blocked.
AI & scriptsIndiaUsing AI for Property Descriptions Without Producing Slop
Where AI genuinely saves an agent time on listing copy, what it consistently gets wrong, and the facts you must never let it invent.
Instagram for agentsIndiaWriting an Instagram Bio That Turns Visitors Into Enquiries
The name field, the 150 characters and the link — how each should be set up so a profile visit becomes a message.
Instagram for agentsIndiaInstagram Stories for Agents: The Daily Habit That Builds Familiarity
Stories do a job reels cannot — keeping you present with people who already follow you. What to post daily, and the stickers that actually produce replies.
Reels & listing videoIndiaDrone Footage for Property: When It Is Worth It and When It Is Not
Aerial footage helps some listings and wastes money on others. Which properties justify it, what shots to get, and the Indian rules on flying.
Reels & listing videoIndiaBefore and After Content: The Format Buyers Cannot Scroll Past
Renovation transformations are the most reliably engaging property content there is. How to shoot, structure and use them even if you do not do renovations.
Reels & listing videoIndiaText on Video: Overlay Design That Stays Readable on a Phone
Font weight, placement, contrast and timing for on-screen text in property reels — including the safe zones the interface covers.
Reels & listing videoIndiaChoosing Music for Property Videos (And Staying on the Right Side of Licensing)
How music changes the perceived value of a listing video, what to pick for different property types, and the licensing rules that matter once you run ads.
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