Guides for agents in the United States
Practical guides for agents and brokers: listing videos, Instagram reels, AI scripts, branding and the marketing that actually produces calls. New posts every day.
The Simplest CRM That Actually Works for a Solo Agent
Most agents either use no system or an expensive one they abandon in six weeks. Here is the minimum that survives contact with a real week.
Reels & listing videoProperty Photography With a Phone: The Rules That Matter
Eight practical rules for shooting a flat on a phone so the photos represent the property honestly and still look good.
Lead generationThe Five Questions That Qualify a Property Lead
How to find out quickly whether an enquiry is real, without interrogating someone who just wanted to know the price.
Instagram for agentsGetting Your First 1,000 Followers as a Property Agent
Why follower count matters less than local relevance, and a realistic path to an audience that could actually buy from you.
Reels & listing videoFilming and Photographing Property in Bad Light
North-facing flats, monsoon afternoons and evening viewings. Practical fixes for shooting property when the light is against you.
Agent growthConverting Site Visits: What to Do Before, During and After
Site visits are the scarcest resource in an agent's week. How to prepare one properly, run it, and follow up so fewer are wasted.
Lead generationGoogle Business Profile for Real Estate Agents: Setup That Brings Calls
How agents should set up and maintain a Google Business Profile — categories, service areas, posts, reviews and the fields that affect local ranking.
Branding & templatesListing Photos That Get Clicks: Order, Count and the Ones to Delete
How many photos a listing needs, the order that keeps buyers scrolling, and which shots actively cost you enquiries.
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